• X-Europe

Whenwhyhow | X-Europe Startup Interview

Welcome to our X-Europe startup interview series. We have virtually sat down with a number of our founders from past cohorts to hear all about their solutions, vision for the future, and what made them tick during our X Europe programme. So whether you are a deep tech founder looking for startup support, an eagle-eyed investor, or simply interested in the possibilities that technology can bring to society, then we welcome you to take a read. Please meet Whenwhyhow, a startup providing Customer Mindset-Insights & a Digital Empathy Management System.

Can you briefly explain what your solution is all about? What’s unique about it?

Whenwhyhow is a pioneering Behavioral CDP (customer data platform) helping companies to understand their customer mindsets to serve them better and add digital empathy to their digital channels.


What business sectors do you target? How does the technology make an impact?

Our solutions are transversal, Whenwhyhow could provide valuable insights in many verticals as banking, insurance, airlines, telcos, utilities, e-commerce, all the ones with "digital relationships" with its customers. Once said that we detected a lot for a very customized solution for e-commerce and that verticals as utilities have fewer interactions with customers. The right combination of underserved "in customer understanding" verticals and a high level of digital interactions made us focused right now on banking (we are now in an F10 programme), insurance, airlines as first targets.


What’s the biggest milestone your startup has achieved so far, and what challenges are you still trying to overcome?

Our main milestone was being named Gartner Cool Vendor 2020 in Customer Service & Support Technology, from the listed companies in our category Whenwhyhow was the only one without VCs and the only one based in Europe. Our challenge is the market fit of our solution and gets the funding we need to grow.


How has X-Europe helped you during the past few months?

They provide valuable sessions in many aspects to be covered by startups and some networking opportunities.


After joining and benefiting from the services X-Europe has provided, what next steps do you envision?

It is important to internationalize from the beginning, at least from the perspective of brand awareness and looking for local partners in several countries.


What advice would you give to an entrepreneur trying to pave his/her way in the artificial intelligence / machine learning landscape?

To be honest I would recommend resilience and if possible try to look for funding soon. The bootstrapping way is too hard in the B2B space with long sales cycles of your targeted customers.


What’s unique about the X-Europe programme?

International focus and topic-based cohorts.


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